Equitus Video Sentinel (EVS) on IBM Power as the Sovereign, High-Performance AI Platform for all organizations operating under strict regulatory or security mandates.
Strategic Ingestion Technologies to maximize : The power of AI without the risk of the public cloud.
Marketing Campaign: "The Sovereign Edge"
1. The Core Value Proposition
Equitus Video Sentinel on IBM Power: Mission-Critical AI. On-Premise. Uncompromised.
We deliver real-time, force-multiplying video intelligence engineered for the world's most regulated environments—from the border to the power grid—where data sovereignty is non-negotiable.
2. Strategic Positioning Pillars (The "3 Ds" of Edge AI)
The marketing material should be built around these three executive-level differentiators:
| Pillar | Explanation for the Client (Benefit) | Industry Application Examples |
| Data Sovereignty | Compliance with Zero Cloud Risk. EVS runs natively on IBM Power 10/11, ensuring all sensitive video feeds and AI processing remain on-premise or "air-gapped." This satisfies the strictest mandates (e.g., NERC-CIP for Energy, federal data regulations) for data control, auditability, and security. | Energy: Securing critical infrastructure (substations, control rooms) with data that never leaves the facility's private network. Government/Military: Deploying AI in forward or remote locations with unreliable connectivity and absolute data security. |
| Dramatically Augmenting Human Skills | The FTE Multiplier. The AI automates the "mundane" task of 24/7 passive video watching, reducing operator fatigue and improving threat detection quality to near 100%. EVS allows one operator to manage the effective coverage of dozens of cameras, freeing up human staff to focus on judgment, strategy, and rapid response. | Campus Safety: Eliminating false alarms and focusing security on real-time threats like unauthorized access or loitering. Border Protection: Turning passive monitors into active intercept teams by delivering prioritized, high-confidence alerts. |
| Deep Forensic Power | Unlocking Years of Video in Seconds. EVS automatically tags and indexes every moment with searchable metadata (person, vehicle, color, behavior). This converts hours of manual review into instant, attribute-based searches, massively streamlining post-incident forensic analysis and evidence gathering. | Law Enforcement: Instantly searching for a "blue sedan passing Gate 3 on Tuesday" across an entire city or base camera network. Industrial: Rapidly identifying the time, location, and cause of a safety violation or security breach. |
3. Campaign Messaging Focus
For the CISO/CIO (Security & Compliance): "You no longer have to choose between AI power and regulatory compliance. The Equitus-IBM platform delivers explainable, trusted AI where your data is safest: on your hardware."
For the VP of Operations (Efficiency & Budget): "Stop hiring more people to watch more screens. Invest in AI that turns your existing workforce into a force-multiplier, solving your quality and FTE issues in a single deployment."
4. Key Partnership Differentiator
The marketing should explicitly leverage the IBM Power 10/11 advantage:
High-Performance AI, Simplified: We use the IBM Power Matrix Math Accelerator (MMA) to perform deep learning inference with maximum efficiency and reliability, often without the complexity and cost of dedicated GPUs. This makes EVS deployment scalable and affordable for edge locations, from a remote border patrol station to an isolated energy plant.
